What makes consumers willing to pay a price premium for national brands over a private labels?.

What makes consumers willing to pay a price premium for national brands over a private labels?.

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Journal of marketing research V. 47, 5,6 (2010).
المؤلف الرئيسي: Steenkamp, Jan-Benedict E.M
التنسيق: مقال
اللغة:English
الموضوعات:
Willingness to pay.
Consumer behavior.
House brands.
Packaged goods.