What makes consumers willing to pay a price premium for national brands over a private labels?.

What makes consumers willing to pay a price premium for national brands over a private labels?.

书目详细资料
发表在:Journal of marketing research V. 47, 5,6 (2010).
主要作者: Steenkamp, Jan-Benedict E.M
格式: 文件
语言:English
主题:
Willingness to pay.
Consumer behavior.
House brands.
Packaged goods.