What makes consumers willing to pay a price premium for national brands over a private labels?.

What makes consumers willing to pay a price premium for national brands over a private labels?.

ग्रंथसूची विवरण
में प्रकाशित:Journal of marketing research V. 47, 5,6 (2010).
मुख्य लेखक: Steenkamp, Jan-Benedict E.M
स्वरूप: लेख
भाषा:English
विषय:
Willingness to pay.
Consumer behavior.
House brands.
Packaged goods.