Nonprofits are seen as warm and for profits as competent firm stereotypes matter.

Nonprofits are seen as warm and for profits as competent firm stereotypes matter.

Show all versions (2)
書目詳細資料
發表在:Journal of consumer research V. 37, 1-4,6 (2010).
主要作者: Aaker, Jennifer
格式: Article
語言:English
主題:
Nonprofit organizations.
Perceptions.
Brand preferences.
Consumer behavior.
Stereotypes.