Nonprofits are seen as warm and for profits as competent firm stereotypes matter.

Nonprofits are seen as warm and for profits as competent firm stereotypes matter.

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Pubblicato in:Journal of consumer research V. 37, 1-4,6 (2010).
Autore principale: Aaker, Jennifer
Natura: Articolo
Lingua:English
Soggetti:
Nonprofit organizations.
Perceptions.
Brand preferences.
Consumer behavior.
Stereotypes.