Nonprofits are seen as warm and for profits as competent firm stereotypes matter.

Nonprofits are seen as warm and for profits as competent firm stereotypes matter.

सभी संस्करण दिखाएं (2)
ग्रंथसूची विवरण
में प्रकाशित:Journal of consumer research V. 37, 1-4,6 (2010).
मुख्य लेखक: Aaker, Jennifer
स्वरूप: लेख
भाषा:English
विषय:
Nonprofit organizations.
Perceptions.
Brand preferences.
Consumer behavior.
Stereotypes.