Nonprofits are seen as warm and for profits as competent firm stereotypes matter.

Nonprofits are seen as warm and for profits as competent firm stereotypes matter.

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Detalles Bibliográficos
Publicado en:Journal of consumer research V. 37, 1-4,6 (2010).
Autor Principal: Aaker, Jennifer
Formato: Artigo
Idioma:English
Subjects:
Nonprofit organizations.
Perceptions.
Brand preferences.
Consumer behavior.
Stereotypes.