Nonprofits are seen as warm and for profits as competent firm stereotypes matter.

Nonprofits are seen as warm and for profits as competent firm stereotypes matter.

Taispeáin gach leagan (2)
Sonraí bibleagrafaíochta
Foilsithe in:Journal of consumer research V. 37, 1-4,6 (2010).
Príomhchruthaitheoir: Aaker, Jennifer
Formáid: Alt
Teanga:English
Ábhair:
Nonprofit organizations.
Perceptions.
Brand preferences.
Consumer behavior.
Stereotypes.