Goal management in sequential choices consumer choices for others are more indulgent than personal choices.

Goal management in sequential choices consumer choices for others are more indulgent than personal choices.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Laran, Juliano
Formato: Artigo
Idioma:English
Assuntos:
Brand preferences.
Consumer behavior.
Objectives.
Correlation analysis.
Decision making.