Goal management in sequential choices consumer choices for others are more indulgent than personal choices.

Goal management in sequential choices consumer choices for others are more indulgent than personal choices.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 37, 1-4,6 (2010).
Egile nagusia: Laran, Juliano
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Brand preferences.
Consumer behavior.
Objectives.
Correlation analysis.
Decision making.