The product manager's desk reference

Detalles Bibliográficos
Autor principal:	Haines, Steven
Formato:	Libro
Lenguaje:	inglés
Publicado:	New York McGraw-Hill c2009.
Materias:	Product management > Handbooks, manuals, etc. Marketing > Handbooks, manuals, etc. Product differentiation. Business forecasting. New products.