Data mining techniques in CRM inside customer segmentation

Data mining techniques in CRM inside customer segmentation

Visa alla versioner (2)
Bibliografiska uppgifter
Huvudupphovsman: Tsiptsis, Konstantinos
Övriga upphovsmän: Chorianopoulos, Antonios
Materialtyp: Bok
Språk:English
Publicerad: N.J. Wiley c2009.
Ämnen:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.