Data mining techniques in CRM inside customer segmentation

Data mining techniques in CRM inside customer segmentation

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書目詳細資料
主要作者: Tsiptsis, Konstantinos
其他作者: Chorianopoulos, Antonios
格式: 圖書
語言:English
出版: N.J. Wiley c2009.
主題:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.