Data mining techniques in CRM inside customer segmentation

Data mining techniques in CRM inside customer segmentation

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Detalhes bibliográficos
Autor principal: Tsiptsis, Konstantinos
Outros Autores: Chorianopoulos, Antonios
Formato: Livro
Idioma:English
Publicado em: N.J. Wiley c2009.
Assuntos:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.