Data mining techniques in CRM inside customer segmentation

Data mining techniques in CRM inside customer segmentation

Alle Versionen (2)
Bibliographische Detailangaben
1. Verfasser: Tsiptsis, Konstantinos
Weitere Verfasser: Chorianopoulos, Antonios
Format: Buch
Sprache:English
Veröffentlicht: N.J. Wiley c2009.
Schlagworte:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.