Consumer response to drug risk information the role of positive affect.

Consumer response to drug risk information the role of positive affect.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing V. 74, 1-4 (2010).
Yazar: Cox, Anthony D.
Materyal Türü: Makale
Dil:English
Konular:
Risk assessment.
Prescription drugs.
Consumer behavior.