Consumer response to drug risk information the role of positive affect.

Consumer response to drug risk information the role of positive affect.

Dettagli Bibliografici
Pubblicato in:Journal of marketing V. 74, 1-4 (2010).
Autore principale: Cox, Anthony D.
Natura: Articolo
Lingua:English
Soggetti:
Risk assessment.
Prescription drugs.
Consumer behavior.