Consumer response to drug risk information the role of positive affect.

Consumer response to drug risk information the role of positive affect.

Bibliografiset tiedot
Julkaisussa:Journal of marketing V. 74, 1-4 (2010).
Päätekijä: Cox, Anthony D.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Risk assessment.
Prescription drugs.
Consumer behavior.