Consumer response to drug risk information the role of positive affect.

Consumer response to drug risk information the role of positive affect.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing V. 74, 1-4 (2010).
Egile nagusia: Cox, Anthony D.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Risk assessment.
Prescription drugs.
Consumer behavior.