Consumer response to drug risk information the role of positive affect.

Consumer response to drug risk information the role of positive affect.

Detalles Bibliográficos
Publicado en:Journal of marketing V. 74, 1-4 (2010).
Autor principal: Cox, Anthony D.
Formato: Artículo
Lenguaje:English
Materias:
Risk assessment.
Prescription drugs.
Consumer behavior.