The effects of luxury brand-self identification on brand attachment and brand commitment the moderating role of regulatory focus.
Izdano u: | Korean Journal of Marketing 4, 1 (2009). |
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Glavni autor: | |
Format: | Članak |
Jezik: | English |
Teme: |
Izdano u: | Korean Journal of Marketing 4, 1 (2009). |
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Glavni autor: | |
Format: | Članak |
Jezik: | English |
Teme: |