The effects of luxury brand-self identification on brand attachment and brand commitment the moderating role of regulatory focus.

The effects of luxury brand-self identification on brand attachment and brand commitment the moderating role of regulatory focus.

Bibliographic Details
Published in:Korean Journal of Marketing 4, 1 (2009).
Main Author: Ahn, Kwangho
Format: Article
Language:English
Subjects:
Luxury brand.
Brand self-identification.
Brand attachment.
Brand commitment.