Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Opis bibliograficzny
Wydane w:Journal of marketing V. 74, 1-4 (2010).
1. autor: Barone, Michael J.
Format: Artykuł
Język:English
Hasła przedmiotowe:
Sales promotions.
Consumer behavior.