Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing V. 74, 1-4 (2010).
Egile nagusia: Barone, Michael J.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Sales promotions.
Consumer behavior.