Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing V. 74, 1-4 (2010).
Yazar: Barone, Michael J.
Materyal Türü: Makale
Dil:English
Konular:
Sales promotions.
Consumer behavior.