Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Bibliografski detalji
Izdano u:Journal of marketing V. 74, 1-4 (2010).
Glavni autor: Barone, Michael J.
Format: Članak
Jezik:English
Teme:
Sales promotions.
Consumer behavior.