Buchumschlag

Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research V. 36, 5 (2010).
1. Verfasser: Valenzuela, Ana
Format: Artikel
Sprache:Englisch
Schlagworte:
Efficient consumer response.
Incentives.
Consumer behavior.
Cultural differences.