Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Dades bibliogràfiques
Publicat a:Journal of consumer research V. 36, 5 (2010).
Autor principal: Valenzuela, Ana
Format: Article
Idioma:English
Matèries:
Efficient consumer response.
Incentives.
Consumer behavior.
Cultural differences.