Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 36, 5 (2010).
Hovedforfatter: Valenzuela, Ana
Format: Article
Sprog:English
Fag:
Efficient consumer response.
Incentives.
Consumer behavior.
Cultural differences.