Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of consumer research V. 36, 5 (2010).
Prif Awdur: Valenzuela, Ana
Fformat: Erthygl
Iaith:English
Pynciau:
Efficient consumer response.
Incentives.
Consumer behavior.
Cultural differences.