कवर छवि

Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

ग्रंथसूची विवरण
में प्रकाशित:Journal of consumer research V. 36, 5 (2010).
मुख्य लेखक: Valenzuela, Ana
स्वरूप: लेख
भाषा:अंग्रेज़ी
विषय:
Efficient consumer response.
Incentives.
Consumer behavior.
Cultural differences.