Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Dettagli Bibliografici
Pubblicato in:Journal of consumer research V. 36, 5 (2010).
Autore principale: Valenzuela, Ana
Natura: Articolo
Lingua:English
Soggetti:
Efficient consumer response.
Incentives.
Consumer behavior.
Cultural differences.