Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

书目详细资料
发表在:Journal of consumer research V. 36, 5 (2010).
主要作者: Valenzuela, Ana
格式: 文件
语言:English
主题:
Efficient consumer response.
Incentives.
Consumer behavior.
Cultural differences.