Bearbmagovva

Promotional bundles and consumers' price judgments when the best things in life are not free.

Bibliográfalaš dieđut
Publikašuvnnas:Journal of consumer research V. 36, 1-4 (2009).
Váldodahkki: Kamins, Michael A.
Materiálatiipa: Artihkal
Giella:eaŋgalasgiella
Fáttát:
Consumer attitudes.
Judgment.
Promotional products.
Pricing policies.