Promotional bundles and consumers' price judgments when the best things in life are not free.

Promotional bundles and consumers' price judgments when the best things in life are not free.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Kamins, Michael A.
Formato: Artigo
Idioma:English
Assuntos:
Consumer attitudes.
Judgment.
Promotional products.
Pricing policies.