Promotional bundles and consumers' price judgments when the best things in life are not free.

Promotional bundles and consumers' price judgments when the best things in life are not free.

Détails bibliographiques
Publié dans:Journal of consumer research V. 36, 1-4 (2009).
Auteur principal: Kamins, Michael A.
Format: Article
Langue:English
Sujets:
Consumer attitudes.
Judgment.
Promotional products.
Pricing policies.