Promotional bundles and consumers' price judgments when the best things in life are not free.

Promotional bundles and consumers' price judgments when the best things in life are not free.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of consumer research V. 36, 1-4 (2009).
Prif Awdur: Kamins, Michael A.
Fformat: Erthygl
Iaith:English
Pynciau:
Consumer attitudes.
Judgment.
Promotional products.
Pricing policies.