Promotional bundles and consumers' price judgments when the best things in life are not free.

Promotional bundles and consumers' price judgments when the best things in life are not free.

Dettagli Bibliografici
Pubblicato in:Journal of consumer research V. 36, 1-4 (2009).
Autore principale: Kamins, Michael A.
Natura: Articolo
Lingua:English
Soggetti:
Consumer attitudes.
Judgment.
Promotional products.
Pricing policies.