Promotional bundles and consumers' price judgments when the best things in life are not free.

Promotional bundles and consumers' price judgments when the best things in life are not free.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 36, 1-4 (2009).
Autor Principal: Kamins, Michael A.
Formato: Artigo
Idioma:English
Subjects:
Consumer attitudes.
Judgment.
Promotional products.
Pricing policies.