Promotional bundles and consumers' price judgments when the best things in life are not free.

Promotional bundles and consumers' price judgments when the best things in life are not free.

Bibliographic Details
Published in:Journal of consumer research V. 36, 1-4 (2009).
Main Author: Kamins, Michael A.
Format: Article
Language:English
Subjects:
Consumer attitudes.
Judgment.
Promotional products.
Pricing policies.