The effect of superstar software on hardware sales in system markets.

The effect of superstar software on hardware sales in system markets.

Bibliografiska uppgifter
I publikationen:Journal of marketing V.73, 1-2, 4 (2009).
Huvudupphovsman: Binken, Jeroen L.G
Materialtyp: Artikel
Språk:English
Ämnen:
Computer & video games.
Software.
Product development.
Impact analysis.