The effect of superstar software on hardware sales in system markets.

The effect of superstar software on hardware sales in system markets.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing V.73, 1-2, 4 (2009).
Prif Awdur: Binken, Jeroen L.G
Fformat: Erthygl
Iaith:English
Pynciau:
Computer & video games.
Software.
Product development.
Impact analysis.