An integrated model of advertising cluter in offline and online media.

Bibliografiset tiedot
Julkaisussa:	International journal of advertising : quarterly review of marketing communication V. 27, 1-5 (2008).
Päätekijä:	Ha, Louisa
Aineistotyyppi:	Artikkeli
Kieli:	englanti
Aiheet:	Internet advertising. Positioning (Advertising). Consumers > Attitudes.