An integrated model of advertising cluter in offline and online media.

An integrated model of advertising cluter in offline and online media.

Bibliographic Details
Published in:International journal of advertising : quarterly review of marketing communication V. 27, 1-5 (2008).
Main Author: Ha, Louisa
Format: Article
Language:English
Subjects:
Internet advertising.
Positioning (Advertising).
Consumers > Attitudes.