An integrated model of advertising cluter in offline and online media.

An integrated model of advertising cluter in offline and online media.

Detalhes bibliográficos
Publicado no:International journal of advertising : quarterly review of marketing communication V. 27, 1-5 (2008).
Autor principal: Ha, Louisa
Formato: Artigo
Idioma:English
Assuntos:
Internet advertising.
Positioning (Advertising).
Consumers > Attitudes.