Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins.
| Julkaisussa: | International journal of advertising : quarterly review of marketing communication V. 27, 1-5 (2008). |
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| Päätekijä: | |
| Aineistotyyppi: | Artikkeli |
| Kieli: | English |
| Aiheet: |