Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins.
| में प्रकाशित: | International journal of advertising : quarterly review of marketing communication V. 27, 1-5 (2008). |
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| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |