Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins.

Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins.

Bibliographic Details
Published in:International journal of advertising : quarterly review of marketing communication V. 27, 1-5 (2008).
Main Author: Redondo, Ignacio
Format: Article
Language:English
Subjects:
Advertising > Motion picture tie-in.