The importance of a general measure of brand engagement on market behavior development and validation of a scale.
| Publicat a: | Journal of marketing research V. 46, 1-6 (2009). |
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| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |
| Publicat a: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |