The importance of a general measure of brand engagement on market behavior development and validation of a scale.
Published in: | Journal of marketing research V. 46, 1-6 (2009). |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: |
Published in: | Journal of marketing research V. 46, 1-6 (2009). |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: |