Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Bibliografiset tiedot
Julkaisussa:Journal of marketing research V. 46, 1-6 (2009).
Päätekijä: Hedgcock, William
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.