Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Bibliographic Details
Published in:Journal of marketing research V. 46, 1-6 (2009).
Main Author: Hedgcock, William
Format: Article
Language:English
Subjects:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.