Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing research V. 46, 1-6 (2009).
Yazar: Hedgcock, William
Materyal Türü: Makale
Dil:English
Konular:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.