Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing research V. 46, 1-6 (2009).
Prif Awdur: Hedgcock, William
Fformat: Erthygl
Iaith:English
Pynciau:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.