Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

Trade-off aversion as an explanation for the attraction effect a functional magnetic resonance imaging study.

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Journal of marketing research V. 46, 1-6 (2009).
المؤلف الرئيسي: Hedgcock, William
التنسيق: مقال
اللغة:English
الموضوعات:
Nuclear magnetic resonance > NMR.
Tradeoff analysis.
Marketing.
Neurosciences.