Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior.
| Publicat a: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |
| Publicat a: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |