Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior.
| Argitaratua izan da: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Egile nagusia: | |
| Formatua: | Artikulua |
| Hizkuntza: | English |
| Gaiak: |
| Argitaratua izan da: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Egile nagusia: | |
| Formatua: | Artikulua |
| Hizkuntza: | English |
| Gaiak: |