Anytime versus only mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation.
Published in: | Journal of marketing research V. 45, 1-4 (2008). |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: |
Published in: | Journal of marketing research V. 45, 1-4 (2008). |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: |